This Is How Small Brands With Small Budgets Achieve Colossal Results With Andie Coupland From Totara Learning [AMP 146] - CoSchedule Blog

This Is How Small Brands With Small Budgets Achieve Colossal Results With Andie Coupland From Totara Learning [AMP 146] Blog Marketing is sometimes sensationalized, especially when media publications feature huge brands with huge budgets. In reality, most marketers come from small brands with small budgets. They need to be scrappy to get noticed, but with fewer resources. Today’s guest is Andie Coupland, product marketing manager at Totara Learning. She describes how small brands with small budgets can achieve colossal results by avoiding makeshift marketing.    Game Plan: Strategies for marketing goals, product fit, and brand messaging  Ã‚   Key Performance Indicators (KPIs) vs. Objectives and Key Results (OKRs): Different approaches for deliverables to measure results of goals and objectives Stop Fighting Fires: Stay agile to remain focused on your quarterly priorities Keep on Track: Processes in place to stay organized and meet deadlines Productivity Pressure: Marketing is getting more done with fewer resources Shift in Mindset: Always ask why you’re doing something as a leader/manager Andie’s Advice: Find the right tool(s) and learn how to use them to meet your company’s marketing needs right now Links:   Andie Coupland on Twitter   Totara Learning Adweek Asana Trello Jira Google Ads Start With Why by Simon Sinek 10X Marketing Formula by Garrett Moon New Marketing Suite If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andie Coupland:   â€Å"You need to have the key bits of information that you can refer back to when you’re making all your decisions for all the smaller things that come up.†Ã‚   â€Å"If you’re going to be successful, you need to have that shared overview of what’s going on, so everyone knows what they’re doing.†Ã‚   â€Å"You can have all the tools in the world, but if you’re not talking and communicating across the team regularly, it doesn’t mean anything.†Ã‚   â€Å"We kind of like that challenge of being creative and pragmatic and coming up with novel ways to do more with less.†