Government Involvement in the American Economy

Government Involvement in the American Economy As Christopher Conte and Albert R. Karr have noted in  their book,Outline of the U.S. Economy,  the level of government involvement in the American economy has been anything but static. From the 1800s to today, government programs and other interventions in the private sector have changed depending on the political and economic attitudes of the time. Gradually, the governments totally hands-off approach evolved into closer ties between the two entities.   Laissez-Faire to Government Regulation In the early years of American history, most political leaders were reluctant to involve the federal government too heavily in the private sector, except in the area of transportation. In general, they accepted the concept of laissez-faire, a doctrine opposing government interference in the economy except to maintain law and order. This attitude started to change during the latter part of the 19th-century, when small business, farm and labor movements began asking the government to intercede on their behalf. By the turn of the century, a middle class had developed that was leery of both the business elite and the somewhat radical political movements of farmers and laborers in the Midwest and West. Known as Progressives, these people favored government regulation of business practices to ensure competition and free enterprise. They also fought corruption in the public sector. Progressive Years Congress enacted a law regulating railroads in 1887 (the Interstate Commerce Act), and one preventing large firms from controlling a single industry in 1890 (the Sherman Antitrust Act). These laws were not rigorously enforced, however, until the years between 1900 and 1920. These years were when Republican President Theodore Roosevelt (1901-1909), Democratic President Woodrow Wilson (1913-1921) and others sympathetic to the views of the Progressives came to power. Many of todays U.S. regulatory agencies were created during these years, including the Interstate Commerce Commission, the Food and Drug Administration, and the Federal Trade Commission. New Deal and Its Lasting Impact Government involvement in the economy increased most significantly during the New Deal of the 1930s. The 1929 stock market crash had initiated the most serious economic dislocation in the nations history, the Great Depression (1929-1940). President Franklin D. Roosevelt (1933-1945) launched the New Deal to alleviate the emergency. Many of the most important laws and institutions that define Americans modern economy can be traced to the New Deal era. New Deal legislation extended federal authority in banking, agriculture and public welfare. It established minimum standards for wages and hours on the job, and it served as a catalyst for the expansion of labor unions in such industries as steel, automobiles, and rubber. Programs and agencies that today seem indispensable to the operation of the countrys modern economy were created: the Securities and Exchange Commission, which regulates the stock market; the Federal Deposit Insurance Corporation, which guarantees bank deposits; and, perhaps most notably, the Social Security system, which provides pensions to the elderly based on contributions they made when they were part of the workforce. During World War II New Deal leaders flirted with the idea of building closer ties between business and government, but some of these efforts did not survive past World War II. The National Industrial Recovery Act, a short-lived New Deal program, sought to encourage business leaders and workers, with government supervision, to resolve conflicts and thereby increase productivity and efficiency. While America never took the turn to fascism that similar business-labor-government arrangements did in Germany and Italy, the New Deal initiatives did point to a new sharing of power among these three key economic players. This confluence of power grew even more during the war, as the U.S. government intervened extensively in the economy. The War Production Board coordinated the nations productive capabilities so that military priorities would be met. Converted consumer-products plants filled many military orders. Automakers built tanks and aircraft, for example, making the United States the arsenal of democracy. In an effort to prevent rising national income and scarce consumer products from causing inflation, the newly created Office of Price Administration controlled rents on some dwellings, rationed consumer items ranging from sugar to gasoline and otherwise tried to restrain price increases.

The Best IB Chemistry Books, Reviewed

The Best IB Chemistry Books, Reviewed SAT / ACT Prep Online Guides and Tips To get an A in IB Chemistry SL/HL and a 7 on the exam, you need to be using the best study materials for your learning style. In this article, I will review some IB Chemistry SL/HL books to help you narrow your search. Note: I'm only including IB Chemistry Books from 2012 or newer. I don't recommend studying with older books as they most likely do not correspond to the most recent IB Chemistry syllabus. Who Should Use This Article? This post is for IB Chemistry students who are want to do well in the classroom and on the IB Chemistry SL/HL exam. If you're looking for a book that will help you cram for a few days before the IB exam, any of the books we mention below will work for you. But if you're looking to ace the test, it's best to choose a book that will help supplement what you learn in class. If that's your goal, you should pick the book carefully. Make sure you're picking a study book that fits your unique needs! Top IB Chemistry SL/HL Books I’ve split the best IB Chemistry books into a few categories to help you make your decision: Best Textbook: This text is our overall winner. It's the best book to help you learn throughout the school year, no matter your strengths or weaknesses. Best Study Resource for Quick Learning During the School Year:This is our top recommendation for all students to master topics quickly. Best Study Guide for Mid-Scoring Students:This text provides more in-depth explanations for those who need a little more help understanding the material. Best Value Study Guide:This book will give you the most bang for your (limited) buck. Book to Avoid:This book lacks all of the material you need to succeed. Best IB Chemistry Textbook IB Chemistry Course Book: 2014 Edition: Oxford IB Diploma Program Price on Amazon: about $58 Description: This is the go-to textbook for IB Chemistry SL/HL. The Oxford University Press is the only publisher coordinating directly with the IBO to create their books, which means they better comprehend what the IBO wants you to learn and what they will expect you to know for the IB exam. They're also able to create the most realistic practice IB Chemistry problems. Pros: Developed directly with input from the IBO High-quality explanations Realistic practice questions Organized logically, with practice integrated throughout Cons: This textbook is thorough in its coverage of the syllabus, but it won't help you find the best study method for your learning style. It The best way for you to study for IB Chemistry may not be cover to cover! Unfortunately, this book doesn't give clear guidance on how best to customize its content for your needs Does not contain study strategies or test strategies More expensive than other guides Best Study Guide for Mid-Scoring Students IB Chemistry Study Guide: 2014 Edition: Oxford IB Diploma Program Price on Amazon:about $34 Description: This is the go-to IB Chemistry Study Guide when you've got limited time to study. Also published by The Oxford University Press, this study guide complements the IB Chemistry Course Book mentioned above. This book breaks topics down into comprehensible sections, with pictures to help cement concepts. Also, IB Chemistry exam preparation material is integrated to make sure you excel on the IB Chemistry exam. Pros: Developed directly with the IB High-quality content Realistic practice problems and exam material Organized logically, with practice integrated coherently Very thorough for those who need a little extra help in addition to their textbook / class lectures Cons: This book is better for thoroughness and not very good for customized prep More expensive than other guides Best Study Resource for Fast Learning Throughout the School Year IB Chemistry (SL and HL) Examination Flashcard Study System: IB Test Practice Questions Review for the International Baccalaureate Diploma Programme (Cards) Price on Amazon: about $44 Description: Flashcards are a good study option for IB Chemistry since there are many specifics to memorize. These flashcards help break the subjects down into manageable sections, so that you can easily memorize important information. Unlike the Oxford University Press, this company doesn't work with IBO, but they use the IB Chemistry syllabus to make sure they cover all subjects. These flashcards are a great resource to use for studying during the school year for your in-class IB Chemistry tests. You can focus just on the applicable flashcards for each quiz. Even though there are no IB exam practice questions, these flashcards are still good for exam review because they cover core concepts. Since most of the IB Chemistry exam questions ask you to repeat memorized facts (such as asking you to decide â€Å"Which statement about reactivity is correct?†), these flashcards are a great tool to help you get a 7 on your exam. Pros: Developed using the IB Chemistry syllabus Provides a high-quality content review Breaks down big topics into small manageable parts Organized by topic, making it easy to help you memorize throughout the year, not just for the IB exam Cons: Doesn't give advice on how to use the flashcards to study. I encourage you to use our "waterfall method" These flashcards just have space for brief explanations. If you don't understand a topic, you will need to refer back to another resource to help cement understanding. More expensive than other guides Best Value Study Guide IB Chemistry Notes by Vincent Keat Standard Leveland Higher Level Price on Amazon:About $19 Description: What I love about these books is that they are topic specific. These notes were written following the IB Chemistry SL and HL syllabus. They contain fully worked examples on each topic and are an ideal resource for test preparation throughout the school year as well as for the IB Chemistry exam. Pros: Developed using the IB Chemistry syllabus High-quality content review Fully worked examples of each topic Relatively inexpensive Cons: Does not contain full practice tests Does not contain study strategies or test strategies Book to Avoid IB Chemistry (SL and HL) Examination Secrets Study Guide: IB Test Review for the International Baccalaureate Diploma Programme (Mometrix Secrets Study Guides) Price on Amazon:about $50 Description: This study guide for IB Chemistry covers the core topics of the syllabus including some practice questions for paper 1 (the multiple-choice section of the exam). However, it doesn't review any of the options (tested on paper 3 of the IB Chemistry exam) or include any practice for paper 2 questions. Pros: Focused review of IB Chemistry core topics Includes practice questions from paper 1 with detailed answer explanations Includes test tips and strategies Cons: Expensive compared to other materials Missing review of the options, which count for â…“ of the IB Chemistry exam Missing review of paper 2 questions, which count for â…“ of the IB Chemistry exam This book is too expensive to spend money on when it is missing â…” of the material needed to succeed on the IB Chemistry exam Other (Free) Study Resources While these are great study aids, we know they can be pretty pricey. Find other free IB Chemistry study resources in our IB Chemistry Study Guide.Also, check out our article on where to find IB Chemistry past papers to help you practice for the exam. What’s Next? Learn more about IB Chemistry by checking outthe complete IB chemistry syllabus. Trying to figure out what extracurricular you should do? Learn more about participating in Science Olympiad, starting a club, doing volunteer work, andjoining Student Government. Studying for the SAT? Check out our complete guide to the SAT.Taking the SAT in the next month? Check out our guide to cramming. Not sure where you want to go to college? Check out our guide to finding your target school.Also, figure out your target SAT score or target ACT score. These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Using the media 6 Assignment Example | Topics and Well Written Essays - 250 words

Using the media 6 - Assignment Example In order to influence public opinion and as a nurse, I would use the media to apply pressure and advance the public policy issue. This would serve as a way of marshaling the constituents. Additionally, in order to communicate the public policy issue through the media, the message to be conveyed would need to be framed to make the information understandable by the public (Mason et al., 2011). The media can also be ineffective if the messages are conveyed to the wrong target group. It is at this point that I would determine the target group or audience for the communication. The social networking media can be effective means of communicating the public policy issue. A message passed through any of the social media sites and websites such as Facebook, Twitter and blogs can be weighty (Anderson & Puckrin, 2011). Therefore, it would be effective to have a post in all social networking websites and blogs on the current state of the policy issue, and an expounded state of the policy issue a nd comments of a policy maker in an opinion editorial. However, although social networking websites may be helpful in conveying useful information, there are numerous concerns that need to be considered (Miller, 2011). These include privacy and confidentiality of information. Patient confidentiality and privacy is an essential issue that continues to be violated by social media users (Anderson & Puckrin, 2011). It would be ethically and professionally wrong for a nurse to expose patient information without their

The European sovereign debt crisis during 2010-2011 Essay

The European sovereign debt crisis during 2010-2011 - Essay Example Historically, when a sovereign nation’s governmental debt exceeds the annual GDP of the country, the risk increases proportionately that the country will default on all or a portion of the debt requirements, particularly in the circumstances where the debt instruments are held by foreigners or in another currency than the national coin. The ability of sovereign nations to generally print money without formal external control is well established and the example of Zimbabwe is an extreme example of this, but the United States has also reached a debt level that is over $15.5 trillion USD or near 100% of the annual GDP outlook, while the economy is also declining and recessionary,. The U.S. Federal Reserve may also print money to bailout banks in the U.S. and abroad, as it has done following the Lehman bankruptcy, but the Eurozone situation is more complex. Nations like Greece now have their debt valued in Euros rather than Drachma and the sovereign is no longer able to print mone y, deflate the currency, and cover government debts in the manner of the U.S. central bank. Instead, it appears as if Greece will either default or be bailed out by other Eurozone members, while Wall Street and stock markets around the world react daily to these events and news stories as they herald serious consequences for the international economy that is interconnected during the era of globalization. Political Dynamics of the Eurozone Economy The Eurozone is a political experiment that involves a common currency (the Euro) and a number of sovereign nations that retain their political autonomy in budgetary and domestic affairs while moving together towards ever greater unity in government on the supra-national level. This dichotomy has led to the nations of the Eurozone abandoning their national currencies, but still operating domestically with differing levels of economic production, taxation, social expenditures, and national debt levels. The U.K. and Switzerland remain outsid e of the Eurozone and under their own traditional currencies, the Pound and Swiss Franc. Germany, France, and other Northern European nations are generally seen as being economically stronger than the Southern European countries, with the acronym â€Å"PIGS† being used for the countries Portugal, Italy, Greece, and Spain with the worst economic outlook, budgetary problems, and largest national debt requirements in comparison to GDP. Ireland has been considered a part of this group by some (PIIGS), as the country experienced generally the same problems in an overheated banking, real estate, and finance sector which formed a bubble and popped, leaving the taxpayers and national government responsible for the bailout. Yet, while Ireland and Iceland have already crashed previously before the 2008-2009 meltdown in their national economies due to the problems in financial regulation and overextension of risk taking via leverage in investment banking, the

The Road Not Taken by Robert Frost Essay Example for Free

The Road Not Taken by Robert Frost Essay The act of choosing is one of the most basic, yet complex thought processes of the human mind. We humans encounter the action of choosing every single day, it can be as simple as picking out what shoes to wear, or as life altering as deciding to get an abortion. In modern western culture, citizens have the right of freedom, thus granted independence of choice. This in effect, generates unlimited amount of opportunities and choices to be made. The obvious dilemma here, being which choice is the correct one, and why we pursue to make this choice. After reading the poem â€Å"The Road Not Taken† by Robert Frost, the act of choosing strikes me as the main concept of the poem. The concept of choice is introduced and used throughout the entire poem, in a first person narrative style of writing. My interpretation of â€Å"The Road Not Taken† is that Robert Frost delivers a thoughtful way of expressing a first person choice process. He demonstrates just how important choices can be in our lives, done through writing about his decision to travel through a road over another, and later comes to the conclusion he should have taken the other road. Another important concept Robert Frost puts forward, is that one choice may perhaps lead to another choice by delivering the phrase â€Å"Yet knowing way leads to way† in the fourth sentence of the thirds stanza. I therefore believe that the poem can be compared to a gradual experience of a choice made in ones life. Demonstrating how usually one decides to follow a certain path in their life, as it seems the more suitable choice at the point in time. However it may not be the best choice or seem as good as it did in the beginning.

Creation and Evolution, which do you believe? Essay -- Philosophy, Ori

When thinking about the origin of life, there are two main points one can come to, Intelligent Design or Natural Process (Ken Ham, 2008). â€Å"According to the former view, supernatural intervention was essential for the creation of life; according to the latter, living organisms could form spontaneously—for example, from the mud of the Nile† (Encyclopedia of Philosophy, 2006). Creation can be defined as the original bringing into existence of the universe by God (â€Å"Creation†, n.d.). Intelligent design can be defined as â€Å"certain features† (Ken Ham, 2008). Intelligent Design can also be explained by finding features of the earth and explaining them by an intelligent cause ("Intelligent Design", n.d.). Creationism usually starts with religious text and trying to see how science fits with it ("Intelligent Design", n.d). Creation and Intelligent Design are both similar in the way of people believing that there was a purpose in the creation of people (Orgel, Leslie E, 2006). Evolution can be defined as â€Å"Change in the gene pool of a population from generation to generation by such processes as mutation, natural selection, and genetic drift† (â€Å"Evolution†, n.d.). â€Å"Through the process of descent with modification, the common ancestor of life on Earth gave rise to the fantastic diversity that we see documented in the fossil record and around us today. Evolution means that we're all distant cousins: humans and oak trees, hummingbirds and whales† (Orgel, Leslie E, 2006) There are two types of evolution, micro and macro. Microevolution is the small change of a species over time (Orgel, Leslie E, 2006). Macroevolution means the big change of a species over time, such as stability and through extinction (Orgel, Leslie E, 2006). This paper will dis... ...ll changing and are still being modified, how so? It says that God created everything in 6 days, not over long periods of million and billions of years. God designed us as organisms in six days, no more any less. In Conclusion, believing in creation affects how one looks on the world and the life that inhabits it. Knowing that God working as Intelligent Designer makes one think that we are put here for a purpose and that each and every one of us has a determined purpose, not that we are accidents. Also believing in creation affects how one could view others, knowing that everyone was created by a designer, one would know that people are not accidents or mistakes. Knowing that creation is the truth and that God created everything one would know that not only humans but the world itself was also created with a purpose, not from some mistake or massive explosion.

Animal Farm Compare and Contrast

Many books are made into movies whether people realize it or not. Some movies could be very well done, and others completely terrible. When the producers of Animal Farm made the book into a movie, they did not do as well as they could have. The book and movie of Animal Farm can be compared in many ways through their differences, similarities, and even why it contains the changes it does. Animal Farm was written to ridicule communism and the idea of a perfect world. The movie made it seem like a comical story of animals trying to run a farm, when it really is not.The narrators of both are very different. In the book, the narrator is not a character and does not show any bias at all. That makes it very easy to understand the main idea. Whereas in the movie, one of the characters plays the narrator keeping the movie in only one perspective. Mollie, who represents the bourgeoisie, flees because she does not like the way things are going in the book. However in the movie, she sticks aroun d and never leaves. The bourgeoisie did not like the idea of changing their ways in the idea of communism, and her role was not clear in the movie.The windmill in the book gets knocked down and Napoleon blames Snowball for it, in the movie Frederick knocks it over which does not make sense because Frederick symbolizes England. Another big difference is how the wood deal in the book represented the Non-Aggression Pact between Russia and Germany, and in the movie there wasn’t really any such thing except for a meeting with Napoleon and Pilkington, and all they did was get drunk. That occurs towards the end, and then the movie ends with a scene of a new family moving into the farm house.That family is John F. Kennedy’s and that really does not have anything to do with the book. The end of the book is a meeting with every other farm and Napoleon playing a card game. The card game represents the beginning of the Cold War. Aside from all of the differences, there are few imp ortant similarities. The similarities can also compare the two stories even though there are few. The seven commandments are a big similarity. Old Major mentions at the beginning of both stories some â€Å"rules† the animals should live by.How they are written down is the same, including how they eventually get changed. The pigs start to develop human-like characteristics and that makes for a lot of fall out towards the end. The saying, â€Å"Four legs good, two legs bad†, is the same for both and even gets changed to the same thing, too. Squealer is a huge manipulator in both story lines. He convinces the animals that Napoleon does everything to better them and even covers up some suspicions the other animals have. Since Animal Farm is about Soviet Russia and their revolution, it contains a lot of historical satire.The movie makers most likely changed many parts of the book so that it would be humorous for a younger audience, completely lacking the main points. The mo vie would have been a lot better if it was the same as the book and was animated. However, movie makers probably did not make it animated so that it would not seem child like. Even though they did not succeed at making the movie like the book, if it was animated it could have been more enjoyable. The differences, similarities, and why it contains the changes it does are all ways to compare the Animal Farm movie to the book.Movies that are based on books should really be more like the book so that it doesn’t seem like two different stories. That could confuse the reader/watcher if they are not very similar. This movie should not be recommended if the reader of the book wants to watch a movie thinking it would be like the book because it is not very correct at all. The movie should be somewhat similar due to the fact that it is a historical satire. The book should be read though because it is a great example of what power does to people, and it is very historically correct on t he events in the Russian Revolution.

Paper – Sensory Marketing

English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 The sensory marketing The sensory marketing Table of contents Introduction2 Sensory marketing2 Visual marketing4 Sound marketing5 Olfactory marketing6 Gustatory marketing7 Tactile marketing8 Personal opinion9 Conclusion10 Bibliography12 Introduction Even if one  does  not realize,  sensory marketing  is ubiquitous in  marketing campaigns and  it may explain  most of our  purchasing decisions. The soothing ambience  of a store,  pleasant odor  diffused,  attractive colors,†¦ can influence the customer’s decision.Sensory marketing can be defined as â€Å"a  marketing technique that  seeks  one or  more of the five senses of the consumer. Its aim is to  attract customers  by increasing  their welfare  in order to positively influence  their behavior  vis-a-vis a  product or a  point of sale†. To approach sensory marketing, I decided to begin by a short description of the topic. After, I will talk about the five types of sensory marketing : visual, sound, olfactory, gustatory and touch. To finish, I will expose you my personal opinion about the subject. Sensory marketingCompared with traditional marketing, the sensory marketing focuses more on the five senses : sight, hearing, taste, smell and touch. The sensory marketing creates around the product a multisensory atmosphere that boosts their attractiveness. According to specialists, the use of the five senses in a marketing campaign would allow companies to increase their sales by arousing customer’s emotions. Nowadays, with the growth of the supply for a product, it is very important for a company to differentiate itself from its competitors. We notice that more and more companies use the sensory marketing to do it.Despite the fact that Kotler stressed already in 1973 the importance of the atmosphere in a store, the sensory marketing has only really developed until the 2000’s. It is still a young aspect of the marketing strategies. But today, more and more marketing specialists attach importance to the sensory marketing because it is a great success. This success can be explained in two ways. On the one hand, sensory perception brings a comfortable feeling, a sense of reality that the consumer looks for because of the development of virtual in our society.On the other hand, the consumer looks for a sensorial experience with all senses and especially with a back to the nature in a context of increasing urbanization. But some specialists say it is unethical to play with people’s feeling and emotions in a commercial aim. In fact, the sensory marketing can be used in an abusive way, trying to manipulate the customer. However, it is not like â€Å"neuromarketing† that is completely unethical. This type of marketing consists in a study of the mechanisms of the br ain when it receives commercial stimuli.Professionals of marketing can adapt their advertising campaigns based on the results of the study. It’s difficult for consumers to not buy the product with this type of marketing. But concerning sensory marketing, if the consumer has been once fooled on a product because of a sensory marketing, he will not be fooled a second time. Today’s marketing would be a marketing based on the five senses at the same time. That is called â€Å"polysensorality† by the marketers. However, it’s really difficult to set up for most of products. Now, I will give you some concrete examples in order to better understand what the sensory marketing is.It would be interesting to diffuse a smell of hot chocolate in a chocolate department. This strategy, combined with an attractive visual aspect of the product, will guide the consumer towards the product. Moreover, tastings in stores can also increase the sales of the product. The consumer can be aware of the product’s quality, smell, texture, etc. Nature et Decouvertes is a pioneer among the sensory marketers. When we are in the store, all our senses are stimulated. For example, all the products are exposed and we can touch and test everyone. It is really entertaining for the clients.Concerning the smell, odours of essential oils are spread in the shop, and even outside of it. It makes the passers want to enter the store. Moreover, we can hear a relaxing music. People often buy a CD and essential oils to recreate this relaxing atmosphere at home. Nature et Decouvertes has well understood that the sensory marketing can increase purchases but also enhance the image of this brand. Visual marketing The visual marketing is used by the professionals of marketing since a lot of years. The beauty and the design have always been very important in the marketing.People are always looking for aesthetic. Colours and forms, department’s arrangements of a shop are im portant factors for the product’s success. It influences the consumers and triggers emotional reactions that play a role in the purchase decision. The sight is the most highlighted sense in a marketing campaign. The client has his first impression of a product, whatever it is, by the sight. Visual aspects are essential and sellers try to attract people thanks to the sight. For example, in an automobile showroom, everything is studied.The lighting, the colours and the positions of the cars can influence people who look for aestheticism. But the visual marketing has also evolved with new technologies. Nowadays, beautiful pictures are broadcasted on LCD or LED screens. In travel agencies, pictures of withe sand and blue seas scrolled on a screen and invite to evasion. People are more likely to push the door to enter the agency. Apple has also developed a strong visual marketing for its products. We can found the iPod, the MP3 players of Apple, in a wide range of colours.Before, the iMac was also available in different colours and the product was transparent in order to make the machine more pleasant. All the products of Apple are design and beautiful. Apple is specialized in the visual marketing because the brand has understood that the customer will choose more easily a product which is beautiful. Sound marketing The sound marketing is a recent side of the sensory marketing. Marketers have now understood that hearing is primordial in a communication campaign. The sound marketing must represent the brand and the product.It’s really important for a brand to have a specific music, a jingle or a voice which can allow people to identify the brand in question. Uncle Ben’s, U and Leclerc are linked to a specific voice that differentiates themselves from competitors. These voices play a role of jingle and the auditors recognize immediately the brand. Music is also used in stores and shops to sell a product. But it’s recent. Different studies have proven that music influence the perception of time and the customers stay longer and more easily in a store which trend music is played.According to these studies, a soft music, like classical music, encourages to stroll and relaxes the customers. The particular sound of a product is also used by producers hoping to differentiate it. For example, in the world of household electrical appliances, the sound of the buttons is different depending on the brand. But the most striking example is the engine’s sound of a Harley Davidson. No engine makes a noise similar to a Harley Davidson. This is one of the biggest selling points of the brand and it was studied during a long time by mechanics. Please, follow this link ttp://www. youtube. com/watch? v=31GBuRHxsDo&feature=fvwp&NR=1 Olfactory marketing Since more or less two decades, marketers have discovered that odour in an advertising campaign has a lot of influence on the purchase decisions of the customer. Before the 90â€℠¢s, this sense was totally put aside. It was very difficult to implement the olfactory marketing because the technologies did not permit it. Since few years, marketers have understood that the power of odours is something that they should not overlook as the olfactory memory is the most powerful.The olfactory marketing is very important to highlight a product or a brand. When we walk on the street, we can smell delicious odours coming from a restaurant, a bakery or store which sells coffee. All these odours attract the customers and trigger an emotional process that lost any sense of time. Customers like to go to shops and store where it smells good. It’s normal. Some brands like Nature et Decouvertes and Sephora have succeeded in attract the customer and the passers with odour. But olfactory marketing is not limited only to odours in shops and stores, it cans also be found within the products.For example, it’s important that a cosmetic cream smells good. In order to d ifferentiate their products from the others, it’s essential for a company to use different flavours. It’s the same for cleaning products. A lot of brands like Mr Propre, Carolin or Dreft use different scents for their cleaning products. These products do not only evoke cleanliness but also evoke evasion and pleasure thanks to the odours. A third example is the 3M company who has commercialized flavoured strawberry post – its. The target of this marketing’s type is essentially teenagers and especially young girls.However, olfactory marketing goes further and an odour diffuser, the â€Å"SmellBox†, was created to diffuse fragrances in a shop or a store. This box is connected to a computer and diffuses odours that are linked with the broadcasted pictures on the screen. Today, it is the most advanced application of the olfactory marketing. Gustatory marketing With this type of marketing, there are two possibilities  : either the consumer likes the pr oduct either he doesn’t like and doesn’t buy it. Taste marketing is often used in supermarkets where different brand representatives propose to taste new products.Clients appreciate this practice because they can judge the product for free. And this technique increases sales because people buy it after having tasted it so they don’t take a risk and know that they like it. Obviously, this marketing is usually used for food products. But there are some exceptions. Indeed, gustative marketing can be a good way to promote a product. For example, a jewelry demonstration accompanied by a chocolate fondue. Or we can also find candies in some stores. Moreover, gustative marketing is essential for toothpaste’s brands too.Today, the trend is traveling and people like new flavors of the world. There is a strong growth in sales of exotic spices and especially from Asia, very trendy at the moment. So, food industries have their gustative laboratories in order to taste new relishes depending on the trend and desires of consumers. Thus, this sort of marketing is not easy because we always have to adapt to the new flavors appreciated by people. So, there are gustatory trends that we have to follow all the time to satisfy customers. Tactile marketing This sort of marketing uses the touch to optimize sales of a product.This sense has more and more importance in communication campaigns, and professionals know it. Indeed, consumers need to touch the product in order to have a precise idea of its quality. For example, at the supermarket, customers like palpating fruits and vegetables and they think that they can evaluate their quality in this way. In fact, the touch creates a familiarity with the product. So, tactile marketing has a gigantic power and sellers have to use it in order to enhance sales. Moreover, people prefer going to a store which proposes to touch products, so this sort of marketing increase the number of clients.That’s why more and more enterprises look for textures appreciated by consumers. Today, for example, the trend is cashmere. Indeed, this textile inspires sweetness, comfort, protection, etc. As the touch refers to the qualities and functions of the product, the choice of the material and the form is essential. More the texture is successful, more consumers will want to buy it. We can well see this phenomenon in bedding store where people always lie on mattresses. Clients want to test the thickness and comfort, and prices become even less important. Food industries have also understood the advantages of this marketing.Children and teenagers like the combination of different textures as crunchy and sweet. For example, Danette created a new product to satisfy consumers : liquid chocolate accompanied by crunchy balls. We can also find chewing-gum crisps outside and liquids inside. Tactile marketing can also be applied for a service. Indeed, a hotel will be judged on the softness of the sheets, the thic kness of the towels, pillows’ quality, etc. If the client appreciates all of these things, he will have a good image of the hotel. So, the touch is a factor essential for product’s success. Personal opinionI have chosen this topic because I am really interested in the marketing sciences. I think that it is very important for a firm or a company to deeply understand how behave customers when they receive commercial stimuli. Otherwise, I would choose as master options marketing and management’s services. I hope that I will learn even more with the lecture of consumer’s behaviour. During my studies in management, we have seen lots of strategies and techniques to attract the customer to a product or service, but I think that the sensory marketing is the most interesting and is really booming.We can see more and more strategies of sensory marketing today. I think for example at the cover of the jam’s jars of Bonne Maman brand. The cover is squared with blue and white or red and white. Moreover, the writing on the label looks like handwriting. It really reminds jams of long ago. Another example is the development of the free distribution of new products in the street. When we walk on the street, we can see huge cars giving for example chocolate, cans of Coca-Cola, †¦ This is linked with gustatory marketing. Just yesterday, I went to a copy centre and the merchant had put an essential oil diffuser in the store.It was really nice to photocopy sheets in this atmosphere. Even if a copy centre does not need to use sensory marketing in order to attract customers, I think that it is a good initiative and it works. I will go back there to make photocopies. I think that more and more brand and retailers must use the sensory marketing. The customers asks for it, it is more sympathetic that our senses are requested when we do shopping or when we see an advertising. Moreover, studies and surveys have proved that the sensory marketing real ly influences the purchase decisions.It has to be developed by all the brands, if it is possible obviously. During the lectures of market research, we have seen lots of studies that showed that the marketing sensory has a lot of influence on consumers. For example, we have seen, supported by figures, that the purchases are more important if the music in the store is slow than fast. Moreover, if it is coupled with a nice odour, the amount of purchases is much more important. We have also learned that the light plays an important role in a restaurant. If the light is bright, the number of wine bottles purchased is higher than if the light is subdued.Per contra, the spent time in the restaurant and the amount of the bill is higher if the light is subdued. Recently, I have participated to a market research concerning the bookshop Libris Agora. We were asked during the study to analyse different odours that could be diffuse in the bookstore. It is typically a sensory marketing strategy. Personally, I am for a strong sensory marketing strategy. As I said before, it can attract lots of people to a store. For example, I like when trend and good music is played in a shop.I have already noticed that I stay more easily in a store where dance and electro music is played, maybe because I love this kind of music. Contrary to what my analysis says, I will never go to a store where classic music is broadcasted or maybe I will stay maximum five minutes. I think that it is because I am young and that does not attract me at all. Nevertheless, I can understand that people like this type of music and that classic music encourages people to stay longer in a store. One of the sensory marketing strategies that I like the most is the gustatory one.I really like to taste different products when I am at the supermarket or when I go to a fruit and vegetables seller. Usually, if the products are good, I put them in the cart. In order to further differentiate from the competition, brands a nd retailers should enhance their sensory marketing strategies. They should couple visual marketing with olfactory marketing, etc. However, the consumers must not receive too much sensory stimuli at once time. If it is the case, I think he feels oppressed and uncomfortable and he will certainly run away from the product or the store.Retailers have to find the right middle between the different strategies of sensory marketing. Moreover, the sensory marketing is not popular with everyone. I know some people who feel uncomfortable with odour of essential oils. I think that the big problem of the sensory marketing is to find the right settings in order to reach as many people as possible. Conclusion Throughout this report, I tried to explain what the sensory marketing is and how the five senses can play a role in the purchase decision. I also  tried to  give concrete examples  to  make this  report more understandable.We can see that in a context of an increasing supply, compa nies have to differentiate themselves from each other. It requires a very thorough marketing and more and more companies rely on sensory marketing to attract customers to their products. According to experts, marketing of tomorrow will be a â€Å"polysensory† marketing through which all senses of the consumer and prospect will be awakened. Nowadays, thanks to new technologies, this type of marketing is possible and some companies like Nature et Decouvertes use already this concept of â€Å"polysensority† marketing.The discipline of sensory marketing is now booming but it is very important to not oppress the customer with too much commercial and sensory stimuli. The sensory marketing must be carefully considered before being implemented. Bibliography http://marketing. oboulo. com/marketing-sensoriel-exemple-zara-h-m-killafornia-1 05054. html http://en. wikipedia. org/wiki/Sense http://fr. wikipedia. org/wiki/Marketing_sensoriel http://www. netpme. fr/marketing/704-marke ting-sensoriel. html http://www. journaldunet. com/management/dossiers/0606139marketing/cestquoi. shtml

AICE Diploma What Is It Should You Get One

AICE Diploma What Is It Should You Get One SAT / ACT Prep Online Guides and Tips There are several options for students who wish to accelerate to college-level learning duringtheir high school years. BesidesAP classes and the IB program, there's the AICE Diploma. If you're not very familiar with the AICE program, never fear- this article will bring you up to speed. Here, we'll cover what the diploma is and how you can get it as well as the benefits of pursuing this program (including scholarships and college credit). What Is the AICE Diploma? The Cambridge AICE Diploma(or Cambridge Advanced International Certificate of Education)is an internationally recognized diploma awarded to students for the satisfactory completion of a series of academically rigorous courses specific to AICE in high school. It's viewed as a graduation option in some places:the diploma can stand in for the graduation requirements of certain high schools, although most students will likely earn it in addition to their traditional high school diplomas. The AICE program is also described as an acceleration mechanism, meaning it gets you ready for hard college classes at a more rapid pace than traditional coursework. As withthe AP and IB programs, AICEinvolvesstudying college-level material before you graduate high school. You are also more likely to be accepted into honors classes right away when you get to collegeif you have anAICE (or AP or IB) Diploma under your belt. The whole AICE program is overseen, ultimately, by a branch of the University of Cambridge.The classes are hard, and most are offered at two levels: the Advanced Subsidiary (AS) Level, and the Advanced (A) Level. AS Level classes are one year long and less demanding than their A Level counterparts, which are two years in length. Classes tend to be narrow and specific in focus; the AICE Diploma entails an extremely specialized program. In this way, AICE is more like IB than it is AP (if you're familiar with these programs). With AICE, there are about 50 subjects to choose from across four different groups: Group 1: Mathematics and Sciences Example: Marine Science Group 2: Languages Example: Afrikaans Group 3: Arts and Humanities Example: Hindi Literature Group 4: Interdisciplinary and Skills-Based Subjects Example: Thinking Skills The AICE Diploma is internationally used and recognized, and is accepted at many universities around the world. At some schools, AICE courses will earn you college credits(we'll go over this in more detail when we talk about the benefits of the program shortly). With AICE's degree of international recognition, this is probably a good idea. How to Get an AICE Diploma Students wanting to earn anAICE Diploma must first considerwhether there is a school nearby that offers the program.These AICE classes aren't something you can freelance- you must earn the diploma through an approved school. Andthese schools are much more common overseas than they are in the United States. Furthermore, they'remuch more common in Florida than they are in any other state (though they do exist in the other 49). You can locate the nearest school offering AICE on the Cambridge website. Schools that offer AICE might offer AP and/or IB as well. If you're aiming for a diploma, though, you'll have to commit to one program in the end. You might be able to get a certificate or two from a second program, but don't count on diplomas from the AICE programand the IB program, for instance. Each diploma program entails a number of classes, and it's not practical to think you could fulfill all the requirements of two programs! Once you're enrolled in a program, it's time to think about the classes you'll need to take. Seven credits are required for earning the diploma: one credit each from Groups 1, 2, and 3, and three credits distributed across the groups in any desired combination. The last credit is earned through Cambridge International AS Level Global Perspectives Research.Optionally, up to two credits may be taken fromtheinterdisciplinary and skills-based subjects group.Your exact options when it comes to classes will depend on which courses areoffered at your school. Passing an AS Level exam (corresponding to a one-year course) earns you one credit; passing an A Level exam (corresponding to a two-year course) earns you two credits. You must take all exams within a 25-month period. In each subjectyou can earn an A*, A, B, C, D, or E, or you can fail. An A* is similar to a high A+ in the US, while an E is similar to a C in the US. Yes, you read that right- each letter grade is more impressive than its American counterpart, with even an E being counted as a passing grade. Depending on your scores, you can earn the AICE Diploma at Pass level, with Merit, or with Distinction.There are 20-60 points awarded per credit. Here are the point ranges you must have in order to meet each level of distinction: AICE Diploma at Pass Level: 140-249 points AICE Diploma with Merit: 250-359 points AICE Diploma with Distinction: 360 or more points (maximum score is 420 points) If you don't earn the diploma, you can still be awarded certificates in the various subjects you took, which couldhelp you with getting into college or earning college credit. Imagine if yourto-do list for the AICE Diploma lookedthis simple. What Are the Benefits of the AICE Diploma? There are many ways that earning the AICE Diploma pays off forstudents. Here are a few of the benefitsyou should consider if you're looking intothe program. College Credit Depending on the college youdecide to attend, you can earn up to 45 hours of college credit from the AICEDiploma. Individual course certificates can also earn you college credit if you don't earn the diploma. All of thisdepends on which college you go to, though. You can check out which schools around the worldrecognize AICE at the Cambridge website. Schools in the US are much less likely to recognize AICE than they are AP scores or the IB diploma. Schools in theUS that do recognize AICE tend to cluster in Florida, and AICEis once again a more internationally minded program, with AICE recognition much more commonplace overseas. AICE is recognized at places such as Florida State University, Colorado College, the University of Oxford, and Qatar University. Scholarships In Florida, completing the diploma and 100 hours of community service automatically nets you the Florida Academic Scholarships Awardviathe Florida Bright Futures Scholarship Program. In Kentucky, you can earn a Kentucky Excellence in Education Scholarship that pays out for each E or higher you score on your exams if you're on free or reduced-price lunch. There are also various school-specific scholarships at colleges such as Mississippi State. Check with individual schools for details. Preparation for College AICE is more flexible than IB, allowing students greater choice in the balance of classes they select. If, for instance, a student wants to take four credits in languages and only one in each of the other required categories, that's completely OK! AICE also demonstrates more concern over the amount of time students spend on busywork, remaining committed- by its own declaration- to helping students learn without excessive amounts of homework. On the other hand, AICE courses are more specific in their focus than AP classes are. AP classes are known for their broad and shallow approach, whereas AICE classes narrow in on particular subjects and drill deep. In a lot of ways, AICE seems to be a happy medium between these two other college preparatory programs. Plus, according to studies by the University of Florida and University of Virginia, it also appears that AICE Diploma students earn higher GPAs in college than AP or IB students. All of this indicates that it might not be a bad idea to pursue AICE just for the preparedness factor. In fact, AICE could be a great option for your education as a whole. I'm not saying getting your AICE Diploma willdefinitelymake you feel this good- just probably. Conclusion: What Is the AICE Diploma? AICEis not currently as well known within the US as are its academic counterparts, AP and IB; however, the program definitely has its own merits. The AICE Diploma, which is overseen by the University of Cambridge,demandsthat students fulfill a number of rigorous requirements.This program can earn students recognition, credit, and scholarship moneyat certain schools, and it's also an excellent way to further your education all around. What's Next? For suggestions on when to take AICE over AP or IB, check out our complete introduction to AICE. If AICE doesn't sound like your cup of tea, head on over to our discussion of AP and IB and see which of these programs might be more appealing to you. If you're not clearon what the IB program is, we've got you covered.Take a moment to read about IB classes and the IB program as a whole. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

This Is How Small Brands With Small Budgets Achieve Colossal Results With Andie Coupland From Totara Learning [AMP 146] - CoSchedule Blog

This Is How Small Brands With Small Budgets Achieve Colossal Results With Andie Coupland From Totara Learning [AMP 146] Blog Marketing is sometimes sensationalized, especially when media publications feature huge brands with huge budgets. In reality, most marketers come from small brands with small budgets. They need to be scrappy to get noticed, but with fewer resources. Today’s guest is Andie Coupland, product marketing manager at Totara Learning. She describes how small brands with small budgets can achieve colossal results by avoiding makeshift marketing.    Game Plan: Strategies for marketing goals, product fit, and brand messaging  Ã‚   Key Performance Indicators (KPIs) vs. Objectives and Key Results (OKRs): Different approaches for deliverables to measure results of goals and objectives Stop Fighting Fires: Stay agile to remain focused on your quarterly priorities Keep on Track: Processes in place to stay organized and meet deadlines Productivity Pressure: Marketing is getting more done with fewer resources Shift in Mindset: Always ask why you’re doing something as a leader/manager Andie’s Advice: Find the right tool(s) and learn how to use them to meet your company’s marketing needs right now Links:   Andie Coupland on Twitter   Totara Learning Adweek Asana Trello Jira Google Ads Start With Why by Simon Sinek 10X Marketing Formula by Garrett Moon New Marketing Suite If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andie Coupland:   â€Å"You need to have the key bits of information that you can refer back to when you’re making all your decisions for all the smaller things that come up.†Ã‚   â€Å"If you’re going to be successful, you need to have that shared overview of what’s going on, so everyone knows what they’re doing.†Ã‚   â€Å"You can have all the tools in the world, but if you’re not talking and communicating across the team regularly, it doesn’t mean anything.†Ã‚   â€Å"We kind of like that challenge of being creative and pragmatic and coming up with novel ways to do more with less.†

The Life and Times of Rosie the Riveter (1980) Essay

The Life and Times of Rosie the Riveter (1980) - Essay Example The house was for the women while bringing money for the household needs was seen as a masculine job until an unexpected turn of event happened during the war, changed everything that was considered norm for centuries. Rosie the Riveter is a movie that shows these changes. When Japan bombed the Pearl Harbor in Hawaii, the United States was compelled to fight in the Second World War that broke in the dawn of the 1940s. men were recruited to wear uniforms and join the soldiers who valiantly fought for the sake of the country’s safety. Father, husbands and brothers left their jobs and became soldiers. Because of the need for more men in the army, the government did its best to convince all eligible men to brave themselves and serve the country in joining the most heroic responsibility of the male citizens, fighting the war. However, the nation was yet to be faced with another challenge- the lack of people to do the jobs the men left in the country. This called the attention of the government to the females and the propaganda to allure them to do masculine jobs was made. Posters of the image of a woman in bandana, showing her muscles with the caption, ‘we can do it’, was all over the country. Other attempts were quotations of the words of the president asking the women to join the war by doing the jobs that the men left. The works left in the country were as important as the works of the soldiers in the war because they needed planes, armaments and other materials produced in the country while the war was ongoing. This was the situation that was described to the women so that they will see their importance in the preservation of the country’s economy and safety. The husbands were afraid for this change, thinking their wives might not be able to do difficult jobs and the women were also nervous about this change. However, the necessity compelled everyone to do the tasks at hand. Women applied for jobs and learned the skills needed for